| Dazzle, the fun store is born
Dazzle is a Wisconsin original. Our owner, Valerie Martin, was born and raised in Madison. Her first job in retail was at the storied Manchesters West Towne. She went on to work in Minneapolis, Dallas and Portland, Oregon for high fashion retailers including Saks Fifth Avenue and Neiman-Marcus. Valerie then came home to Madison and so began Dazzle. From Dazzle's crisp, innovative and drop dead gorgeous modern design - created by Madison serial entrepreneur (and Valerie's dad) Dave Johnson - to the rich depth of selection (new merchandise arrives daily) to the super low prices on everything, there's simply never been a store like Dazzle. Dazzle...cool fashion, always affordable prices, the best customer service and fun. When asked how ladies act their first time in the shop Valerie says "like kids in a candy store."
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| | You should hear how they talk about us... "It's Dazzle, the place to shop for designer-inspired accessories...a punchy mix of au courant and ultra-label-conscious purses, baubles and more...Under the spell of the disco ball spinning above, check out bargains" Ann Levihn, My Favorite Things, Isthmus "Finally - Madison gets a high fashion store! We used to shop for handbags and accessories in Milwaukee or Chicago but now, thanks to you, we can shop here at home AND save money. Your store is totally cool. Liz Norton, Middleton "Owner Valerie Martin thinks her store is 'dazzling' - and it is...Dazzle lives up to its name, offering believable-looking bling and pretty handbags - without delivering a hit to the pocketbook...Bags to die for and more." Shayna Miller, Madison Magazine
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